Safety Campaign at Kloeckner Metal’s Warehouses.
Tools used in this project:
ADOBE PHOTOSHOP
ADOBE INDESIGN
Klöckner & Co SE was conducting a Safety Campaign in their warehouses in Germany, Austria, Netherlands, Belgium, France, United Kingdom, Mexico and Brazil.
They collected the most frequent unsafely behaviours in their warehouses and we created a series of posters to be hang around the walls and displayed in screens in the site.
The images were carefully selected so all the safety requirements (such as appropriated shoes, helmets, safety gloves, uniforms, etc.) were respected in all pictures.
The most important achievement here was to send a clear message that could be easily assimilated by the warehouse workers. The repetition of the Motto on each banner was created precisely to be memorised, creating a sense of carefulness during their working hours on risk areas of the warehouse.
Each image was treated in Adobe Photoshop, and Adobe InDesign was used to create the posters.
All posters were translated into 5 languages and properly adapted so the Motto "Watch Your Next Step and..." makes sense in all languages, as you can see below:
German translation for warehouses in Germany and Austria
French translation for warehouses in France and Belgium
Dutch translation for Netherlands
Portuguese translation for warehouses in Brazil
English translation for warehouses in the United Kingdom
The campaign was announced by the Klöckner & Co
CEO Guido Kerkhoff on Social Media.
Our Safety Campaign successfully sent the message across the globe and we received a very positive feedback.
